This training is going to teach you how to connect with and convert more of your contacts into contracts in your real estate business.
Course Curriculum
| Welcome | |||
| Welcome & Expectations | 00:01:09 | ||
| Getting Started: Tools for Implementation | |||
| Witly | 00:00:43 | ||
| Setting up Your Witly Account | 00:02:43 | ||
| Setting up an Enrollment Call | 00:02:00 | ||
| Automated Onboarding & Enrollment | 00:08:04 | ||
| Action Plans | 00:02:38 | ||
| Activating Lead Assist (Optional) | 00:04:44 | ||
| Glossary of Terms | 00:00:00 | ||
| Facebook Essentials | |||
| Setting up a Facebook Ad Account & Business Manager | 00:00:00 | ||
| Updating your Facebook Billing Information | 00:00:46 | ||
| Understanding the Client Journey | |||
| Client Generation System Overview [The Client Journey] | 00:07:06 | ||
| Marketing Budget Breakdown | 00:01:31 | ||
| CRM Structure: (Only do this section in your CRM if you’re following up with your own leads) | |||
| The Lead Management Playbook | 00:02:49 | ||
| Set up CRM | 00:00 | ||
| Creating Your Homes List | |||
| Overview of the Homes List [Client Generation System] | 00:03:12 | ||
| MLS Research for Median Price Point | 00:00:00 | ||
| Getting Your MLS Link or Saved Search Link | 00:00:00 | ||
| Creating Your Canva image | 00:02:46 | ||
| Setting up Your Homes List Lead Ad in Witly | 00:09:11 | ||
| Creating a Lead Form Custom Audience in Witly | 00:01:34 | ||
| Relationship Remarketing | |||
| Relationship Remarketing Overview [Client Generation System] | 00:02:30 | ||
| Why Video Works: The Rock Principle | 00:06:30 | ||
| The Types of Videos to Create | 00:05:05 | ||
| Creating Your First Video Ad | 00:00:00 | ||
| Setting up Your First Video Ad in Witly | 00:03:48 | ||
| Creating Your Video View Custom Audiences | 00:01:26 | ||
| Setting up Your Second Video Ad [Optional but Recommended] | 00:00:00 | ||
| Completed Client Generation System Complete Overview | |||
| Complete look at what you have in place now [The Client Journey] | 00:03:45 | ||
| Measuring & Reporting [KPIs] | |||
| Homes List KPIs | 00:06:39 | ||
| Video Remarketing Ads [KPIs] | 00:05:54 | ||
| Conversion (Only do this section if you’re following up with your own leads) | 00:09:42 | ||
| Scaling Your Results | |||
| Metrics that Matter | 00:03:19 | ||
| Finding Your Cost Per Closing | 00:01:22 | ||
| The 20% Rule | 00:03:52 | ||
| Testing Your Knowledge | |||
| Course Quiz | 00:30:00 | ||
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