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There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?

My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your real estate business through Facebook; and for immediately scaling your business by generating leads almost instantly.

Here are just a few of the things you can expect to learn in this course:

  • The Homes List Ad
  • The Home Buyers Quiz
  • Social Proof Marketing
  • Video Marketing
  • Open Houses
  • The Social Listing Method
  • Email files to send on behalf of each of these campaigns and more.

Course Curriculum

Getting Started
Welcome to The Real Estate Ad Factory 00:01:12
How to Navigate the Site 00:01:41
How to Get Support When You Need It 00:01:22
Intro to Witly 00:03:49
Updating Your Profile In Witly 00:02:00
Overview: Witly’s CRM Functionality 00:04:28
Set and Commit to Your Goals – Real Estate Ad Factory 00:01:52
Starting Your Fish In A Barrel Campaign
Creating Your Community Page 00:03:52
Introducing the Fish In A Barrel Campaign 00:01:01
Creating Your Fish In A Barrel Post on Facebook 00:02:51
Promoting Your Fish In A Barrel Post on Facebook 00:06:04
Understanding Ad Set Stacking 00:04:56
The Best Conversion Strategies 00:01:52
Managing Your Ads Account 00:08:04
Editing Ads Account Settings 00:03:22
Managing The Billing Information 00:00:57
Measure and Report
Best Practices: Reports 00:00:56
Understanding Custom Reports 00:01:40
Understanding Custom Conversions 00:02:15
Retargeting: Your Most Powerful Tool
Creating Your Facebook Pixel 00:02:06
Installing Your Pixel on Witly 00:01:31
Creating Your Pixel Custom Audience 00:02:06
Creating Your Lead Form Custom Audience 00:01:48
Creating Your Facebook Page Custom Audience 00:02:41
Creating The Holy Grail Retarget Audience 00:03:07
Survey 00:00:00
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