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There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?

My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your real estate business through Facebook; and for immediately scaling your business by generating leads almost instantly.

Here are just a few of the things you can expect to learn in this course:

  • The Homes List Ad
  • The Home Buyers Quiz
  • Social Proof Marketing
  • Video Marketing
  • Open Houses
  • The Social Listing Method
  • Email files to send on behalf of each of these campaigns and more.

Course Curriculum

Getting Started
Welcome to Modern Agent Mastery 00:02:51
How to Navigate the Site 00:01:41
How to Get Support When You Need It 00:01:22
Facebook Essentials
Business vs. Community Page 00:07:49
How To Get To Ads Manager 00:00:55
Managing Billing Settings 00:01:26
Editing Ad Settings 00:00:59
Quick Creation vs. Guided Creation 00:06:57
Set and Commit to Your Goals 00:01:52
Marketing Essentials
Consumers Levels Of Awareness 00:07:42
Consumers Levels Of Engagement 00:05:25
Creating Your Customer Profile/Client Avatar
How To Create A Client Avatar 00:00:00
Creating Our Generic Audience In Ads Manager 00:06:52
How To Create A Niche Client Avatar 00:08:37
Creating Our Niche Audience In Ads Manager 00:05:47
Building Your Advertising Creative and Copy
The Importance Of Quality Creative 00:00:00
Utilizing Canva To Create Collages 00:04:51
The 3 Keys To Quality Ad Copy 00:00:00
Creating Copy For Our Advertisements 00:04:08
Creating Your First Homes List
Overview of the Homes List 00:04:53
Creating Your Canva Image 00:03:12
Getting Your MLS Link Ready 00:01:47
Setting Up Your Homes List Campaign & Ad Set 00:05:15
Setting Up Your Homes List Lead Ad 00:11:57
Connecting Witly to Facebook 00:03:34
Understanding KPI’s and How To Manage Campaigns
Understanding How To Edit Every Aspect of Your Ad 00:04:00
Knowing What KPIs You Can Expect 00:05:39
Understanding The Ad Audit Checklist 00:03:29
Creating Your Own Show
The Importance Of Video/Get Comfortable 00:04:46
3 Example Videos To Create 00:07:21
Posting Those Videos To Your Page 00:03:24
Retargeting: Your Most Powerful Tool
Creating Your Facebook Pixel 00:02:06
Installing Your Pixel on Witly 00:01:31
Creating Your Pixel Custom Audience 00:02:06
Creating Your Lead Form Custom Audience 00:01:48
Creating Your Facebook Page Custom Audience 00:01:22
Creating Your Video View Custom Audience 00:01:13
Creating The Holy Grail Retarget Audience 00:03:07
Utilizing Your Videos As Level Two Campaigns
Understanding a Multi-Level Funnel 00:00:00
Promoting Your Videos To Your Retarget Audience 00:04:53
Realizing The Need To Create New Videos Consistently 00:00:00
Adding A Homebuyers / Homesellers Guide BOT Ad to Level 2
Creating Your Home Buyer’s Guide and Home Seller’s Guide BOT 00:05:10
Creating Your Home Buyer’s Guide and Home Seller’s Guide Video 00:02:08
Posting and Promoting Your HBG and HSG Video and Attaching The BOT 00:04:30
Setting Up BOT Notifications 00:04:35
Creating Your Level 3 Campaign
Creating Your Level 3 Video View Custom Audience 00:01:55
Building Your Level 3 Creative And Copy 00:04:35
Tying Together Your Audience, Creative, and Copy to Create Your Appointment Generating Advertisement 00:05:02
Integrating Your Appointments Into Google Calendar 00:10:01
Introduction to Witly 00:05:09
Updating Your Personal Information in Witly 00:03:02
Overview: Witly’s CRM Functionality 00:03:28
Navigating the Marketing Section of Witly 00:03:28
Editing Your Email Drip Campaigns 00:02:31
Referral Funnel
The Referral Funnel Overview 00:06:05
Creating a CSV File Of Your Leads 00:01:58
Creating a Custom Audience in Facebook 00:02:33
Creating Your Video View Ad 00:07:32
Creating Your Two Retargeting Audiences 00:02:26
Creating Your Messenger CTA 00:08:49
Putting Your Next Video Ad In Place 00:05:33
Placing New Videos in Rotation (The Golden Triangle) 00:02:41
The Referral Funnel Recap 00:01:21
Homes List Engagement
Introducing the Homes List 2.0 00:01:00
Creating A Homes List 2.0 in Witly 00:04:58
Canva 5 Image (Create Account and Canva Image) 00:03:47
Creating Your Homes List Post on Facebook 00:07:31
Promoting Your Homes List on Facebook 00:09:37
Homes List BOT Ad
Creating Your Home Buyer’s Guide and Home Seller’s Guide BOT 00:05:10
Connecting Your Homes List BOT to Your Ad 00:05:06
Setting Up BOT Notifications 00:04:35
Measure and Report
Best Practices: Reports 00:00:56
Understanding Custom Reports 00:01:40
Custom Conversions 00:01:47
Get Organized
How to Get Organized 00:08:48
How to Communicate in Your Business 00:03:26
How to Manage Your Time 00:05:17
How to Leverage Video 00:07:48
Social Listing Method Appointment Campaign
Creating Canva For Your Appointments 00:03:00
Creating Your SLM Appointment Campaign In Ads Manager 06:43:00
Social Listing Method Funnel In Witly 00:04:00
Witly to FB Integration/ 3rd Party Integrations 00:02:56
Social Listing Method Canvas Ad
Creating Your Social Listing Landing Page in Witly 00:04:00
Creating Your Canvas 00:08:58
Promoting Your SLM Canvas Ad 00:04:25
Open Door Strategy
Introducing The Open Door Strategy 00:01:03
Creating An Open Door Strategy Funnel in Witly 00:03:44
Posting Your Open Door Strategy to Facebook 00:02:00
Promoting Your Open Door Strategy Post on Facebook 00:04:46
Fish In A Barrel BOT Ad
Introducing the Fish In A Barrel Campaign 00:01:01
Creating Your Fish In A Barrel BOT 00:02:43
Creating Your Fish In A Barrel Video and Posting To Your Page 00:03:42
Promoting Your FIAB Video and Attaching The BOT 00:04:06
Setting Up BOT Notifications 00:04:35
Home Buyer's Quiz BOT Ad
Creating Your Home Buyer’s Quiz BOT 00:04:24
Posting and Promoting Your HBQ and Attaching The BOT 00:05:28
Setting Up BOT Notifications 00:04:35
The Facebook Plan Tab
Scheduling Posts 00:01:50
Automating Your Ads 00:04:59
Audience Insights 00:04:49
Creative Hub 00:02:41
Next Steps
Skills Checklist 00:00:00
Review Your Goals 00:00:00
What’s Next? 00:00:00
Appendix: The Hot Seat
Ads Reporting 00:04:14
Audiences 00:15:53
Facebook Lead Ads 00:21:43
Niche Marketing 00:17:29
Importing Contacts Into Witly 00:11:19
Lead Ads – Exporting Leads, Setting up CRM, and LeadSyc 00:08:47
Retargeting 00:09:57
Social Listing Method 00:11:59
Prospecting for Top Agents Using Zillow 00:14:37
Handling Objections 00:39:33
Social Agent Q&A – II 00:31:45
Open House Campaigns 00:36:32
What Works & How to Do It 00:15:42
Video In Your Business 00:09:00
Facebook Dark Post 00:22:29
Make Money or Build Business? 00:12:50
Social Agent Q&A – I 00:15:00
The Dinner Party Strategy 00:22:35
Follow-up and Conversions 00:48:10
Modern Agent Mastery Q&A 00:12:00
17,000% ROI on Facebook Ads 00:18:01
Appendix: Copy and Paste BOT Scripts
Homes List Bot Flow 00:00:00
Social Listing Bot Flow 00:00:00
Home Buyers Guide/Home Sellers Guide Bot Flow 00:00:00
30 Second Home Search Bot Flow 00:00:00
Luxury Homes List Bot Flow 00:00:00
The Home Buyer’s Quiz Flow 00:00:00
The Fish In A Barrel Flow 00:00:00


Jumpstart Your Marketing and Become A Pro!

Join us at one of our marketing intensive that will jump start your marketing for your business! Come and leave with all of your marketing setup, learn from our team of pros that will guide you so you too can become a pro. We have help many of our students at our intensives and they leave here with more knowledge, better understanding of marketing, funnels in place and generating leads and more motivation to reach their goals. Join Us and Become a Pro Now!

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