There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?
My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your real estate business through Facebook; and for immediately scaling your business by generating leads almost instantly.
Here are just a few of the things you can expect to learn in this course:
- The Homes List Ad
- The Home Buyers Quiz
- Social Proof Marketing
- Video Marketing
- Open Houses
- The Social Listing Method
- Email files to send on behalf of each of these campaigns and more.
Course Curriculum
| Getting Started | |||
| Welcome to Modern Agent Mastery | 00:02:51 | ||
| How to Navigate the Site | 00:01:41 | ||
| How to Get Support When You Need It | 00:01:22 | ||
| Facebook Essentials | |||
| Business vs. Community Page | 00:07:49 | ||
| How To Get To Ads Manager | 00:00:55 | ||
| Managing Billing Settings | 00:01:26 | ||
| Editing Ad Settings | 00:00:59 | ||
| Quick Creation vs. Guided Creation | 00:06:57 | ||
| Set and Commit to Your Goals | 00:01:52 | ||
| Marketing Essentials | |||
| Consumers Levels Of Awareness | 00:07:42 | ||
| Consumers Levels Of Engagement | 00:05:25 | ||
| Creating Your Customer Profile/Client Avatar | |||
| How To Create A Client Avatar | 00:00:00 | ||
| Creating Our Generic Audience In Ads Manager | 00:06:52 | ||
| How To Create A Niche Client Avatar | 00:08:37 | ||
| Creating Our Niche Audience In Ads Manager | 00:05:47 | ||
| Building Your Advertising Creative and Copy | |||
| The Importance Of Quality Creative | 00:00:00 | ||
| Utilizing Canva To Create Collages | 00:04:51 | ||
| The 3 Keys To Quality Ad Copy | 00:00:00 | ||
| Creating Copy For Our Advertisements | 00:04:08 | ||
| Creating Your First Homes List | |||
| Overview of the Homes List | 00:04:53 | ||
| Creating Your Canva Image | 00:03:12 | ||
| Getting Your MLS Link Ready | 00:01:47 | ||
| Setting Up Your Homes List Campaign & Ad Set | 00:05:15 | ||
| Setting Up Your Homes List Lead Ad | 00:11:57 | ||
| Connecting Witly to Facebook | 00:03:34 | ||
| Understanding KPI’s and How To Manage Campaigns | |||
| Understanding How To Edit Every Aspect of Your Ad | 00:04:00 | ||
| Knowing What KPIs You Can Expect | 00:05:39 | ||
| Understanding The Ad Audit Checklist | 00:03:29 | ||
| Creating Your Own Show | |||
| The Importance Of Video/Get Comfortable | 00:04:46 | ||
| 3 Example Videos To Create | 00:07:21 | ||
| Posting Those Videos To Your Page | 00:03:24 | ||
| Retargeting: Your Most Powerful Tool | |||
| Creating Your Facebook Pixel | 00:02:06 | ||
| Installing Your Pixel on Witly | 00:01:31 | ||
| Creating Your Pixel Custom Audience | 00:02:06 | ||
| Creating Your Lead Form Custom Audience | 00:01:48 | ||
| Creating Your Facebook Page Custom Audience | 00:01:22 | ||
| Creating Your Video View Custom Audience | 00:01:13 | ||
| Creating The Holy Grail Retarget Audience | 00:03:07 | ||
| Utilizing Your Videos As Level Two Campaigns | |||
| Understanding a Multi-Level Funnel | 00:00:00 | ||
| Promoting Your Videos To Your Retarget Audience | 00:04:53 | ||
| Realizing The Need To Create New Videos Consistently | 00:00:00 | ||
| Adding A Homebuyers / Homesellers Guide BOT Ad to Level 2 | |||
| Creating Your Home Buyer’s Guide and Home Seller’s Guide BOT | 00:05:10 | ||
| Creating Your Home Buyer’s Guide and Home Seller’s Guide Video | 00:02:08 | ||
| Posting and Promoting Your HBG and HSG Video and Attaching The BOT | 00:04:30 | ||
| Setting Up BOT Notifications | 00:04:35 | ||
| Creating Your Level 3 Campaign | |||
| Creating Your Level 3 Video View Custom Audience | 00:01:55 | ||
| Building Your Level 3 Creative And Copy | 00:04:35 | ||
| Tying Together Your Audience, Creative, and Copy to Create Your Appointment Generating Advertisement | 00:05:02 | ||
| Integrating Your Appointments Into Google Calendar | 00:10:01 | ||
| Witly | |||
| Introduction to Witly | 00:05:09 | ||
| Updating Your Personal Information in Witly | 00:03:02 | ||
| Overview: Witly’s CRM Functionality | 00:03:28 | ||
| Navigating the Marketing Section of Witly | 00:03:28 | ||
| Editing Your Email Drip Campaigns | 00:02:31 | ||
| Referral Funnel | |||
| The Referral Funnel Overview | 00:06:05 | ||
| Creating a CSV File Of Your Leads | 00:01:58 | ||
| Creating a Custom Audience in Facebook | 00:02:33 | ||
| Creating Your Video View Ad | 00:07:32 | ||
| Creating Your Two Retargeting Audiences | 00:02:26 | ||
| Creating Your Messenger CTA | 00:08:49 | ||
| Putting Your Next Video Ad In Place | 00:05:33 | ||
| Placing New Videos in Rotation (The Golden Triangle) | 00:02:41 | ||
| The Referral Funnel Recap | 00:01:21 | ||
| Homes List Engagement | |||
| Introducing the Homes List 2.0 | 00:01:00 | ||
| Creating A Homes List 2.0 in Witly | 00:04:58 | ||
| Canva 5 Image (Create Account and Canva Image) | 00:03:47 | ||
| Creating Your Homes List Post on Facebook | 00:07:31 | ||
| Promoting Your Homes List on Facebook | 00:09:37 | ||
| Homes List BOT Ad | |||
| Creating Your Home Buyer’s Guide and Home Seller’s Guide BOT | 00:05:10 | ||
| Connecting Your Homes List BOT to Your Ad | 00:05:06 | ||
| Setting Up BOT Notifications | 00:04:35 | ||
| Measure and Report | |||
| Best Practices: Reports | 00:00:56 | ||
| Understanding Custom Reports | 00:01:40 | ||
| Custom Conversions | 00:01:47 | ||
| Get Organized | |||
| How to Get Organized | 00:08:48 | ||
| How to Communicate in Your Business | 00:03:26 | ||
| How to Manage Your Time | 00:05:17 | ||
| How to Leverage Video | 00:07:48 | ||
| Social Listing Method Appointment Campaign | |||
| Creating Canva For Your Appointments | 00:03:00 | ||
| Creating Your SLM Appointment Campaign In Ads Manager | 06:43:00 | ||
| Social Listing Method Funnel In Witly | 00:04:00 | ||
| Witly to FB Integration/ 3rd Party Integrations | 00:02:56 | ||
| Social Listing Method Canvas Ad | |||
| Creating Your Social Listing Landing Page in Witly | 00:04:00 | ||
| Creating Your Canvas | 00:08:58 | ||
| Promoting Your SLM Canvas Ad | 00:04:25 | ||
| Open Door Strategy | |||
| Introducing The Open Door Strategy | 00:01:03 | ||
| Creating An Open Door Strategy Funnel in Witly | 00:03:44 | ||
| Posting Your Open Door Strategy to Facebook | 00:02:00 | ||
| Promoting Your Open Door Strategy Post on Facebook | 00:04:46 | ||
| Fish In A Barrel BOT Ad | |||
| Introducing the Fish In A Barrel Campaign | 00:01:01 | ||
| Creating Your Fish In A Barrel BOT | 00:02:43 | ||
| Creating Your Fish In A Barrel Video and Posting To Your Page | 00:03:42 | ||
| Promoting Your FIAB Video and Attaching The BOT | 00:04:06 | ||
| Setting Up BOT Notifications | 00:04:35 | ||
| Home Buyer's Quiz BOT Ad | |||
| Creating Your Home Buyer’s Quiz BOT | 00:04:24 | ||
| Posting and Promoting Your HBQ and Attaching The BOT | 00:05:28 | ||
| Setting Up BOT Notifications | 00:04:35 | ||
| The Facebook Plan Tab | |||
| Scheduling Posts | 00:01:50 | ||
| Automating Your Ads | 00:04:59 | ||
| Audience Insights | 00:04:49 | ||
| Creative Hub | 00:02:41 | ||
| Next Steps | |||
| Skills Checklist | 00:00:00 | ||
| Review Your Goals | 00:00:00 | ||
| What’s Next? | 00:00:00 | ||
| Appendix: The Hot Seat | |||
| Ads Reporting | 00:04:14 | ||
| Audiences | 00:15:53 | ||
| Facebook Lead Ads | 00:21:43 | ||
| Niche Marketing | 00:17:29 | ||
| Importing Contacts Into Witly | 00:11:19 | ||
| Lead Ads – Exporting Leads, Setting up CRM, and LeadSyc | 00:08:47 | ||
| Retargeting | 00:09:57 | ||
| Social Listing Method | 00:11:59 | ||
| Prospecting for Top Agents Using Zillow | 00:14:37 | ||
| Handling Objections | 00:39:33 | ||
| Social Agent Q&A – II | 00:31:45 | ||
| Open House Campaigns | 00:36:32 | ||
| What Works & How to Do It | 00:15:42 | ||
| Video In Your Business | 00:09:00 | ||
| Facebook Dark Post | 00:22:29 | ||
| Make Money or Build Business? | 00:12:50 | ||
| Social Agent Q&A – I | 00:15:00 | ||
| The Dinner Party Strategy | 00:22:35 | ||
| Follow-up and Conversions | 00:48:10 | ||
| Modern Agent Mastery Q&A | 00:12:00 | ||
| 17,000% ROI on Facebook Ads | 00:18:01 | ||
| Appendix: Copy and Paste BOT Scripts | |||
| Homes List Bot Flow | 00:00:00 | ||
| Social Listing Bot Flow | 00:00:00 | ||
| Home Buyers Guide/Home Sellers Guide Bot Flow | 00:00:00 | ||
| 30 Second Home Search Bot Flow | 00:00:00 | ||
| Luxury Homes List Bot Flow | 00:00:00 | ||
| The Home Buyer’s Quiz Flow | 00:00:00 | ||
| The Fish In A Barrel Flow | 00:00:00 | ||
Intensive
Jumpstart Your Marketing and Become A Pro!
Join us at one of our marketing intensive that will jump start your marketing for your business! Come and leave with all of your marketing setup, learn from our team of pros that will guide you so you too can become a pro. We have help many of our students at our intensives and they leave here with more knowledge, better understanding of marketing, funnels in place and generating leads and more motivation to reach their goals. Join Us and Become a Pro Now!
Our Services
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