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There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?

My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your real estate business through Facebook; and for immediately scaling your business by generating leads almost instantly.

Here are just a few of the things you can expect to learn in this course:

  • The Homes List Ad
  • The Home Buyers Quiz
  • Social Proof Marketing
  • Video Marketing
  • Open Houses
  • The Social Listing Method
  • Email files to send on behalf of each of these campaigns and more.

Course Curriculum

Getting Started
Welcome to Modern Agent Mastery 00:02:51
How to Navigate the Site 00:01:41
How to Get Support When You Need It 00:01:22
Introduction to Witly 00:05:09
Overview: Witly’s CRM Functionality 00:03:28
Navigating the Marketing Section of Witly 00:03:28
Updating Your Personal Information in Witly 00:03:02
Editing Your Email Drip Campaigns 00:02:31
Facebook Essentials
Business vs. Community Page 00:07:49
How To Get To Ads Manager 00:00:55
Managing Billing Settings 00:01:26
Editing Ad Settings 00:00:59
Quick Creation vs. Guided Creation 00:06:57
Set and Commit to Your Goals 00:01:52
Homes List Engagement
Introducing the Homes List 2.0 00:01:00
Creating A Homes List 2.0 in Witly 00:03:31
Canva 5 Image (Create Account and Canva Image) 00:03:47
Creating Your Homes List Post on Facebook 00:07:31
Promoting Your Homes List on Facebook 00:09:37
Tiered Facebook Audiences 00:03:20
Managing Your Ads 00:09:07
Ad Stacking 00:04:56
Conversion Strategies 00:11:46
Homes List Lead Ad
Introducing the Lead Ads Strategy 00:01:48
Canva 5 Image (Create Account and Canva Image) 00:03:47
Creating and Promoting Your Homes List Lead Ad 00:10:54
Witly to FB Integration/ 3rd Party Integrations 00:02:17
Measure and Report
Best Practices: Reports 00:00:56
Understanding Custom Reports 00:01:40
Custom Conversions 00:01:47
Retargeting: Your Most Powerful Tool
Creating Your Facebook Pixel 00:02:06
Installing Your Pixel on Witly 00:01:31
Creating Your Pixel Custom Audience 00:02:06
Creating Your Lead Form Custom Audience 00:01:48
Creating Your Facebook Page Custom Audience 00:01:22
Creating Your Video View Custom Audience 00:01:13
Creating The Holy Grail Retarget Audience 00:03:07
Converting Leads
Understanding the Different Forms of Communication 00:32:27
Converting Leads Over the Phone 00:10:52
Converting Leads Via Text 00:10:48
Converting Leads Via Email 00:17:33
Converting Leads With Video 00:07:37
Social Selling 00:13:51
Social Listing Method Appointment Campaign
Creating Canva For Your Appointments 00:03:00
Creating Your SLM Appointment Campaign In Ads Manager 00:10:00
Creating Your SLM Appointment Campaign Zap 00:00:00
Get Organized
How to Get Organized 00:08:48
How to Communicate in Your Business 00:03:26
How to Manage Your Time 00:05:17
How to Leverage Video 00:07:48
Open Door Strategy
Introducing The Open Door Strategy 00:01:03
Creating An Open Door Strategy Funnel in Witly 00:04:05
Posting Your Open Door Strategy to Facebook 00:02:00
Promoting Your Open Door Strategy Post on Facebook 00:04:46
Fish In A Barrel
Introducing the Fish In A Barrel Campaign 00:01:01
Creating Your Fish In A Barrel Post on Facebook 00:02:51
Promoting Your Fish In A Barrel Post on Facebook 00:03:37
Motivated Seller Appointments
Creating Canva For Your Appointments 00:03:00
Creating Your Motivated Seller Appointment Campaign In Ads Manager 00:10:00
Creating Your Motivated Seller Appointment Campaign Zap 00:00:00
The Homebuyer's Quiz
Introducing The Homebuyers Quiz 00:01:00
Creating Your Homebuyers Quiz in Witly 00:03:06
Posting Your Homebuyers Quiz To Facebook 00:01:28
Promoting Your Homebuyers Quiz on Facebook 00:03:46
Social Listing Method
Introducing the Social Listing Method 00:01:13
Creating Your Social Listing Method In Witly 00:03:43
Posting Your Social Listing Method on Facebook 00:03:16
Promoting Your Social Listing Post on Facebook 00:02:37
Assets in Ad Manager
Audiences Overview 00:02:16
Knowing Your Niche 00:01:41
Creating A Custom Audience From Website Visitors 00:03:19
Creating A Custom Audience From App Users 00:01:05
Creating A Custom Audience From Facebook Engagement 00:07:07
Creating Lookalike Audiences 00:03:50
Images 00:00:30
Pixels 00:01:12
Offline Events 00:01:34
Creating A Product Catalog 00:01:16
The Facebook Plan Tab
Scheduling Posts 00:01:50
Automating Your Ads 00:04:59
Audience Insights 00:04:49
Creative Hub 00:02:41
Facebook Ad Objectives
Brand Awareness 00:02:14
Local Awareness 00:02:36
Optimized Reach 00:01:07
The Path from Facebook to Your Website 00:01:23
Creating Engagement 00:02:08
Creating A Custom Audience From Your Database 00:05:43
Increasing Downloads 00:01:58
Video Campaigns 00:02:47
Leads Without a Website 00:02:34
Converting with Ads 00:01:56
Selling Via Ads 00:01:27
Increasing Brick & Mortar Visits 00:00:44
Next Steps
Skills Checklist 00:00:00
Review Your Goals 00:00:00
What’s Next? 00:00:00
Appendix: The Hot Seat
Ads Reporting 00:04:14
Audiences 00:15:53
Facebook Lead Ads 00:21:43
Niche Marketing 00:17:29
Importing Contacts Into Witly 00:11:19
Lead Ads – Exporting Leads, Setting up CRM, and LeadSyc 00:08:47
Retargeting 00:09:57
Social Listing Method 00:11:59
Appendix: White Board Discussions With Andrew
The Rule Of 3’s 00:00:00
The Ad Audit Checklist 00:00:00
Breaking Down Targeting 00:00:00
Survey 00:00:00
How Lead Information Can Be Captured / Customizing Campaigns 00:03:56


Jumpstart Your Marketing and Become A Pro!

Join us at one of our marketing intensive that will jump start your marketing for your business! Come and leave with all of your marketing setup, learn from our team of pros that will guide you so you too can become a pro. We have help many of our students at our intensives and they leave here with more knowledge, better understanding of marketing, funnels in place and generating leads and more motivation to reach their goals. Join Us and Become a Pro Now!

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