There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?
My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your real estate business through Facebook; and for immediately scaling your business by generating leads almost instantly.
Here are just a few of the things you can expect to learn in this course:
- The Homes List Ad
- The Home Buyers Quiz
- Social Proof Marketing
- Video Marketing
- Open Houses
- The Social Listing Method
- Email files to send on behalf of each of these campaigns and more.
Course Curriculum
| Getting Started | |||
| Welcome to Modern Agent Mastery | 00:02:51 | ||
| How to Navigate the Site | 00:01:41 | ||
| How to Get Support When You Need It | 00:01:22 | ||
| Witly | |||
| Introduction to Witly | 00:05:09 | ||
| Overview: Witly’s CRM Functionality | 00:03:28 | ||
| Navigating the Marketing Section of Witly | 00:03:28 | ||
| Updating Your Personal Information in Witly | 00:03:02 | ||
| Editing Your Email Drip Campaigns | 00:02:31 | ||
| Facebook Essentials | |||
| Business vs. Community Page | 00:07:49 | ||
| How To Get To Ads Manager | 00:00:55 | ||
| Managing Billing Settings | 00:01:26 | ||
| Editing Ad Settings | 00:00:59 | ||
| Quick Creation vs. Guided Creation | 00:06:57 | ||
| Set and Commit to Your Goals | 00:01:52 | ||
| Homes List Engagement | |||
| Introducing the Homes List 2.0 | 00:01:00 | ||
| Creating A Homes List 2.0 in Witly | 00:04:58 | ||
| Canva 5 Image (Create Account and Canva Image) | 00:03:47 | ||
| Creating Your Homes List Post on Facebook | 00:07:31 | ||
| Promoting Your Homes List on Facebook | 00:09:37 | ||
| Tiered Facebook Audiences | 00:03:20 | ||
| Managing Your Ads | 00:09:07 | ||
| Ad Stacking | 00:04:56 | ||
| Conversion Strategies | 00:11:46 | ||
| Homes List Lead Ad | |||
| Introducing the Lead Ads Strategy | 00:01:48 | ||
| Canva 5 Image (Create Account and Canva Image) | 00:03:47 | ||
| Creating and Promoting Your Homes List Lead Ad | 00:10:54 | ||
| Witly to FB Integration/ 3rd Party Integrations | 00:02:56 | ||
| Measure and Report | |||
| Best Practices: Reports | 00:00:56 | ||
| Understanding Custom Reports | 00:01:40 | ||
| Custom Conversions | 00:01:47 | ||
| Retargeting: Your Most Powerful Tool | |||
| Creating Your Facebook Pixel | 00:02:06 | ||
| Installing Your Pixel on Witly | 00:01:31 | ||
| Creating Your Pixel Custom Audience | 00:02:06 | ||
| Creating Your Lead Form Custom Audience | 00:01:48 | ||
| Creating Your Facebook Page Custom Audience | 00:01:22 | ||
| Creating Your Video View Custom Audience | 00:01:13 | ||
| Creating The Holy Grail Retarget Audience | 00:03:07 | ||
| Converting Leads | |||
| Understanding the Different Forms of Communication | 00:32:27 | ||
| Converting Leads Over the Phone | 00:10:52 | ||
| Converting Leads Via Text | 00:10:48 | ||
| Converting Leads Via Email | 00:17:33 | ||
| Converting Leads With Video | 00:07:37 | ||
| Social Selling | 00:13:51 | ||
| Social Listing Method Appointment Campaign | |||
| Creating Canva For Your Appointments | 00:03:00 | ||
| Creating Your SLM Appointment Campaign In Ads Manager | 06:43:00 | ||
| Creating Your SLM Appointment Campaign Zap | 00:00:00 | ||
| Get Organized | |||
| How to Get Organized | 00:08:48 | ||
| How to Communicate in Your Business | 00:03:26 | ||
| How to Manage Your Time | 00:05:17 | ||
| How to Leverage Video | 00:07:48 | ||
| Open Door Strategy | |||
| Introducing The Open Door Strategy | 00:01:03 | ||
| Creating An Open Door Strategy Funnel in Witly | 00:03:44 | ||
| Posting Your Open Door Strategy to Facebook | 00:02:00 | ||
| Promoting Your Open Door Strategy Post on Facebook | 00:04:46 | ||
| Fish In A Barrel | |||
| Introducing the Fish In A Barrel Campaign | 00:01:01 | ||
| Creating Your Fish In A Barrel Video and Posting To Your Page | 00:03:42 | ||
| Promoting Your FIAB Video and Attaching The BOT | 00:04:06 | ||
| Motivated Seller Appointments | |||
| Creating Canva For Your Appointments | 00:03:00 | ||
| Creating Your Motivated Seller Appointment Campaign In Ads Manager | 00:10:00 | ||
| Creating Your Motivated Seller Appointment Campaign Zap | 00:00:00 | ||
| The Homebuyer's Quiz | |||
| Introducing The Homebuyers Quiz | 00:01:00 | ||
| Creating Your Homebuyers Quiz in Witly | 00:03:06 | ||
| Posting Your Homebuyers Quiz To Facebook | 00:01:28 | ||
| Promoting Your Homebuyers Quiz on Facebook | 00:03:46 | ||
| Social Listing Method | |||
| Introducing the Social Listing Method | 00:01:13 | ||
| Creating Your Social Listing Method In Witly | 00:03:43 | ||
| Posting Your Social Listing Method on Facebook | 00:03:16 | ||
| Promoting Your Social Listing Post on Facebook | 00:02:37 | ||
| Assets in Ad Manager | |||
| Audiences Overview | 00:02:16 | ||
| Knowing Your Niche | 00:01:41 | ||
| Creating A Custom Audience From Website Visitors | 00:03:19 | ||
| Creating A Custom Audience From App Users | 00:01:05 | ||
| Creating A Custom Audience From Facebook Engagement | 00:07:07 | ||
| Creating Lookalike Audiences | 00:03:50 | ||
| Images | 00:00:30 | ||
| Pixels | 00:01:12 | ||
| Offline Events | 00:01:34 | ||
| Creating A Product Catalog | 00:01:16 | ||
| The Facebook Plan Tab | |||
| Scheduling Posts | 00:01:50 | ||
| Automating Your Ads | 00:04:59 | ||
| Audience Insights | 00:04:49 | ||
| Creative Hub | 00:02:41 | ||
| Facebook Ad Objectives | |||
| Brand Awareness | 00:02:14 | ||
| Local Awareness | 00:02:36 | ||
| Optimized Reach | 00:01:07 | ||
| The Path from Facebook to Your Website | 00:01:23 | ||
| Creating Engagement | 00:02:08 | ||
| Creating A Custom Audience From Your Database | 00:05:43 | ||
| Increasing Downloads | 00:01:58 | ||
| Video Campaigns | 00:02:47 | ||
| Leads Without a Website | 00:02:34 | ||
| Converting with Ads | 00:01:56 | ||
| Selling Via Ads | 00:01:27 | ||
| Increasing Brick & Mortar Visits | 00:00:44 | ||
| Next Steps | |||
| Skills Checklist | 00:00:00 | ||
| Review Your Goals | 00:00:00 | ||
| What’s Next? | 00:00:00 | ||
| Appendix: The Hot Seat | |||
| Ads Reporting | 00:04:14 | ||
| Audiences | 00:15:53 | ||
| Facebook Lead Ads | 00:21:43 | ||
| Niche Marketing | 00:17:29 | ||
| Importing Contacts Into Witly | 00:11:19 | ||
| Lead Ads – Exporting Leads, Setting up CRM, and LeadSyc | 00:08:47 | ||
| Retargeting | 00:09:57 | ||
| Social Listing Method | 00:11:59 | ||
| Appendix: White Board Discussions With Andrew | |||
| The Rule Of 3’s | 00:00:00 | ||
| The Ad Audit Checklist | 00:00:00 | ||
| Breaking Down Targeting | 00:00:00 | ||
| Survey | 00:00:00 | ||
| How Lead Information Can Be Captured / Customizing Campaigns | 00:03:56 | ||
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