There is no shortage of marketing advice, tactics, and strategies in the market today. Do you pursue content marketing, brand advocates, influencers? The question is, “Where do you start?”
What should you spend your time and money on?
These questions get even more complicated for real estate investors.
My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. We have created tested and proven strategies for successfully building a real estate investment business.
In this course you will:
- Learn step-by-step instructions for social media marketing on Facebook
- Have access to our unique, tested, and proven campaigns, such as the “House Fire” and “the Scholar” campaigns
- Be a part of a vibrant community of modern real estate investors who can support you as you take your investment business into the stratosphere!
Course Curriculum
| Getting Started | |||
| Welcome to Modern Investing Mastery | 00:02:57 | ||
| How To Get Help When You Need It | 00:02:06 | ||
| Introduction to Witly | 00:05:09 | ||
| Updating Your Profile Info and Navigating Witly | 00:02:00 | ||
| Set and Commit to Your Goals for MIM | 00:01:38 | ||
| Starting Your First Ad Campaign | |||
| Getting Started on Your First Ad Campaign for MIM | 00:01:22 | ||
| Creating A Community Page | 00:03:52 | ||
| Creating Your Audiences | 00:06:39 | ||
| Introducing The Qualification Campaign | 00:00:51 | ||
| Creating Your Canva | 00:03:01 | ||
| Creating And Promoting Your Qualification Campaign | 00:08:48 | ||
| Creating Multiple Ad Sets | 00:05:31 | ||
| Connecting Your Ad To Witly | 00:02:56 | ||
| Managing Your Ad Campaigns | 00:02:21 | ||
| Editing Ad Settings | 00:03:22 | ||
| Managing Your Billing Information | 00:00:57 | ||
| Conversion Strategies for Your First Ad Campaign | 00:01:38 | ||
| The Facebook Plan Tab | |||
| Scheduling Posts | 00:02:12 | ||
| Automating Your Ads | 00:02:37 | ||
| Audience Insights | 00:02:15 | ||
| Creative Hub | 00:02:06 | ||
| Measure and Assess Your Campaigns | |||
| Introduction to Facebook Reports | 00:01:46 | ||
| Custom Reports | 00:01:53 | ||
| Using Reports to Test Your Ads | 00:01:54 | ||
| Custom Conversions | 00:02:15 | ||
| Create Your Own Show | |||
| The Importance Of Video/Get Comfortable | 00:04:46 | ||
| 3 Example Videos To Create | 00:07:21 | ||
| Posting Those Videos To Your Page | 00:03:24 | ||
| Retargeting: Your Most Powerful Tool | |||
| Creating Your Facebook Pixel | 00:01:53 | ||
| Installing Your Pixel on Witly | 00:01:31 | ||
| Creating Your Pixel Custom Audience | 00:01:44 | ||
| Creating Your Lead Form Custom Audience | 00:01:48 | ||
| Creating Your Facebook Page Custom Audience | 00:01:22 | ||
| Creating Your Video View Custom Audience | 00:01:13 | ||
| Creating Your Holy Grail Custom Audience | 00:03:07 | ||
| Facebook Ad Objectives | |||
| Brand Awareness | 00:01:08 | ||
| Reach | 00:00:43 | ||
| Traffic | 00:00:00 | ||
| Engagement | 00:01:03 | ||
| App Installs | 00:00:37 | ||
| Video Views | 00:00:49 | ||
| Lead Generation | 00:00:42 | ||
| Conversions | 00:01:24 | ||
| Product Catalog Sales | 00:00:41 | ||
| Store Visits | 00:00:37 | ||
| Assets In Ad Manager | |||
| Audiences Overview for Investing | 00:03:12 | ||
| Creating A Custom Audience From Website Visitors | 00:02:06 | ||
| Creating a Custom Audience From Lead Forms for Investors | 00:02:33 | ||
| Creating a Custom Audience From Facebook Engagement for Investors | 00:02:41 | ||
| Creating Lookalike Audiences for Investing | 00:03:33 | ||
| The Facebook Pixel | |||
| Creating A Facebook Pixel for Investing | 00:01:53 | ||
| Installing Your Pixel on Witly | 00:01:31 | ||
| Finding Your Pixelated Audiences for Investing | 00:01:08 | ||
| Converting Leads | |||
| Understanding Different Forms of Communication – Follow Your Leads | 00:32:21 | ||
| Converting Leads by Phone for Investing | 00:10:46 | ||
| Converting Leads by Text for Investing | 00:06:53 | ||
| Converting Leads by Email for Investing | 00:17:36 | ||
| Converting Leads by Video for Investing | 00:07:37 | ||
| Social Selling for Investing | 00:04:46 | ||
| Get and Stay Organized | |||
| How to Get Organized for Investing | 00:08:48 | ||
| Communication In YOUR Business | 00:03:26 | ||
| How Much Is Your Time Worth for Investing? | 00:02:31 | ||
| How to Manage Your Time for Investing | 00:06:07 | ||
| How to Leverage Video for Investing | 00:07:48 | ||
| Motivated Seller Appointments | |||
| Creating Canva For Your Appointments | 00:03:00 | ||
| Creating Your Motivated Seller Appointment Campaign In Ads Manager | 00:10:00 | ||
| Creating Your Motivated Seller Appointment Campaign Zap | 00:00:00 | ||
| The House Fire Campaign | |||
| Introducing the “House Fire” Advertising Campaigns | 00:01:39 | ||
| Introduction to ManyChat – Chatbots for Investing | 00:07:43 | ||
| Setting up Your ManyChat “House Fire” Bot | 00:17:47 | ||
| Creating and Promoting Your First “House Fire” Campaign Ad | 00:07:06 | ||
| Creating Multiple Ad Sets | 00:05:31 | ||
| Setting Up BOT Notifications | 00:04:35 | ||
| The "Scholar" Campaign | |||
| Introduction to The Scholar Campaign | 00:01:42 | ||
| Creating the Scholar Video | 00:03:48 | ||
| Creating Your “The Scholar” Witly Landing Page | 00:04:23 | ||
| Creating and Promoting Your The Scholar Campaign Facebook Ad | 00:08:13 | ||
| Creating Multiple Ad Sets | 00:05:31 | ||
| The Social Listing Method | |||
| Introducing The Social Listing Method | 00:00:55 | ||
| Creating Your Social Listing Landing Page in Witly | 00:04:00 | ||
| Creating Your Social Listing Canva | 00:01:22 | ||
| Creating Your SLM Facebook Post | 00:04:31 | ||
| Promoting Your SLM Facebook Post | 00:07:45 | ||
| Next Steps | |||
| Skills Checklist for Investing | 00:00:00 | ||
| Review Your Goals for Investing | 00:00:00 | ||
| What Is Next for Investing? | 00:00:00 | ||
| Appendix A | |||
| HotSeat 11-14-17 | 00:09:50 | ||
| Survey | 00:00:00 | ||
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