There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?
My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your mortgage business through Facebook; and for immediately scaling your business by generating leads, appointments, and ROI positive relationships almost instantly.
Here are just a few of the things you can expect to learn in this course:
The Homes List Ad
Video Marketing
Pre-Qualification Appointment Campaigns
The Social Listing Method
Veterans Assistance Advertising Strategies
Rent vs Buy Advertising Campaign
Course Curriculum
Getting Started | |||
Welcome To Modern Mortgage Mastery | 00:01:06 | ||
How To Navigate The Website | 00:04:00 | ||
How To Get Support When You Need It | 00:02:06 | ||
Introduction to Witly | 00:02:49 | ||
Updating Your Personal Information In Witly | 00:03:02 | ||
Marketing With Witly | 00:03:05 | ||
Witly CRM Functionality | 00:03:28 | ||
Setting & Committing To Your Goals | 00:01:08 | ||
Getting Your First Ad In Place | |||
Intro To The Homes List 2.0 | 00:00:40 | ||
Building Your Community Page | 00:05:18 | ||
Building Your Homes List In Witly | 00:04:58 | ||
Creating Your Canva | 00:03:47 | ||
Creating Your Homes List Post on Facebook | 00:05:05 | ||
Guided vs. Quick Creation | 00:06:57 | ||
Promoting Your Homes List Post on Facebook | 00:12:56 | ||
Stacking Your Ad Sets | 00:04:56 | ||
Editing Your Ads | 00:02:17 | ||
Converting Homes List Leads | 00:06:20 | ||
Editing Your Billing Information | 00:01:36 | ||
Measuring & Reporting | |||
Best Practices [Reports] | 00:00:33 | ||
Understanding Custom Reports | 00:03:36 | ||
Understand Audience Insights | 00:04:40 | ||
Retargeting: Your Most Powerful Tool | |||
Creating Your Facebook Pixel | 00:01:53 | ||
Creating Your Pixel Custom Audience | 00:01:44 | ||
Creating Your Lead Custom Audience | 00:01:48 | ||
Creating Your Facebook Page Custom Audience | 00:02:41 | ||
Creating Your Video View Custom Audience | 00:01:13 | ||
Creating Your Holy Grail Custom Audience | 00:03:07 | ||
The Big Picture | |||
Our Relationship Strategy | 00:01:26 | ||
Our Marketing Strategy | 00:20:07 | ||
Results In Advance | |||
How To Create Agent Relationships With Ease | 00:03:57 | ||
Getting Into Any Broker’s Office | 00:03:23 | ||
Helping An Agent Convert Online Leads | 00:48:22 | ||
Generating Pre-Qualification Appointment Advertising | |||
Intro to pre-qualification appointment advertising | 00:00:32 | ||
Setting up your pre-qual ads | 00:11:29 | ||
Setting up your pre-qual zaps | 00:11:25 | ||
Following-Up and Confirming Appointments | 00:03:10 | ||
Marketing Your Agents Listing | |||
The Social Listing Method | 00:03:43 | ||
Setting up Your SLM Lead Ad To Set An Appointment | 00:10:01 | ||
Setting Up Your SLM Zap | 00:11:25 | ||
Following up and Confirming Appointments | 00:03:10 | ||
Generating Motivated Sellers For Your Agents | |||
Intro To The Appointment Funnel | 00:00:24 | ||
Creating Your Lead Ad For Motivated Sellers Appointments | 00:08:13 | ||
Creating Your Motivated Sellers Zap | 00:11:25 | ||
Confirming and Converting Motivated Seller Appointments | 00:03:10 | ||
Teaching Your Agent the Fish In A Barrel | |||
Introduction To The Fish In A Barrel | 00:00:21 | ||
Creating a FIAB Post | 00:02:51 | ||
Promoting a FIAB Post | 00:04:04 | ||
The Mortgage VA Funnel | |||
Introduction To The VA Campaign | 00:00:21 | ||
Creating The VA Campaign in Witly | 00:01:47 | ||
Creating and Promoting Your VA Post on Facebook | 00:01:22 | ||
Rent VS Buy Calculator | |||
Rent vs Buy | 00:02:02 | ||
Creating Your Rent vs Buy Post In Witly | 00:04:58 | ||
Creating Your Rent vs Buy Post On Facebook | 00:01:56 | ||
Promoting Your Rent vs Buy Post on Facebook | 00:04:13 | ||
The Digital Mayor | |||
Becoming The Digital Mayor of Your Town | 00:00:39 | ||
Creating a Show/Podast | 00:01:26 | ||
Interviewing Local Businesses or Organizations | 00:01:19 | ||
Building Media | 00:01:38 |