There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?
My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your mortgage business through Facebook; and for immediately scaling your business by generating leads, appointments, and ROI positive relationships almost instantly.
Here are just a few of the things you can expect to learn in this course:
The Homes List Ad
Video Marketing
Pre-Qualification Appointment Campaigns
The Social Listing Method
Veterans Assistance Advertising Strategies
Rent vs Buy Advertising Campaign
Course Curriculum
| Getting Started | |||
| Welcome To Modern Mortgage Mastery | 00:01:06 | ||
| How To Navigate The Website | 00:04:00 | ||
| How To Get Support When You Need It | 00:02:06 | ||
| Introduction to Witly | 00:02:49 | ||
| Updating Your Personal Information In Witly | 00:03:02 | ||
| Marketing With Witly | 00:03:05 | ||
| Witly CRM Functionality | 00:03:28 | ||
| Setting & Committing To Your Goals | 00:01:08 | ||
| Getting Your First Ad In Place | |||
| Intro To The Homes List 2.0 | 00:00:40 | ||
| Building Your Community Page | 00:05:18 | ||
| Building Your Homes List In Witly | 00:06:33 | ||
| Creating Your Canva | 00:03:47 | ||
| Creating Your Homes List Post on Facebook | 00:05:05 | ||
| Guided vs. Quick Creation | 00:06:57 | ||
| Promoting Your Homes List Post on Facebook | 00:12:56 | ||
| Stacking Your Ad Sets | 00:04:56 | ||
| Editing Your Ads | 00:02:17 | ||
| Converting Homes List Leads | 00:06:20 | ||
| Editing Your Billing Information | 00:01:36 | ||
| Measuring & Reporting | |||
| Best Practices [Reports] | 00:00:33 | ||
| Understanding Custom Reports | 00:03:36 | ||
| Understand Audience Insights | 00:04:40 | ||
| Retargeting: Your Most Powerful Tool | |||
| Creating Your Facebook Pixel | 00:01:53 | ||
| Creating Your Pixel Custom Audience | 00:01:44 | ||
| Creating Your Lead Custom Audience | 00:01:48 | ||
| Creating Your Facebook Page Custom Audience | 00:02:41 | ||
| Creating Your Video View Custom Audience | 00:01:13 | ||
| Creating Your Holy Grail Custom Audience | 00:03:07 | ||
| The Big Picture | |||
| Our Relationship Strategy | 00:01:26 | ||
| Our Marketing Strategy | 00:20:07 | ||
| Results In Advance | |||
| How To Create Agent Relationships With Ease | 00:03:57 | ||
| Getting Into Any Broker’s Office | 00:03:23 | ||
| Helping An Agent Convert Online Leads | 00:48:22 | ||
| Generating Pre-Qualification Appointment Advertising | |||
| Intro to pre-qualification appointment advertising | 00:00:32 | ||
| Setting up your pre-qual ads | 00:11:29 | ||
| Setting up your pre-qual zaps | 00:11:25 | ||
| Following-Up and Confirming Appointments | 00:03:10 | ||
| Marketing Your Agents Listing | |||
| Introduction To The Social Listing Method | 00:00:24 | ||
| Setting up Your SLM Lead Ad To Set An Appointment | 00:10:01 | ||
| Setting Up Your SLM Zap | 00:11:25 | ||
| Following up and Confirming Appointments | 00:03:10 | ||
| Generating Motivated Sellers For Your Agents | |||
| Intro To The Appointment Funnel | 00:00:24 | ||
| Creating Your Lead Ad For Motivated Sellers Appointments | 00:08:13 | ||
| Creating Your Motivated Sellers Zap | 00:11:25 | ||
| Confirming and Converting Motivated Seller Appointments | 00:03:10 | ||
| Teaching Your Agent the Fish In A Barrel | |||
| Introduction To The Fish In A Barrel | 00:00:21 | ||
| Creating a FIAB Post | 00:02:51 | ||
| Promoting a FIAB Post | 00:04:04 | ||
| The Mortgage VA Funnel | |||
| Introduction To The VA Campaign | 00:00:21 | ||
| Creating The VA Campaign in Witly | 00:01:47 | ||
| Creating and Promoting Your VA Post on Facebook | 00:01:22 | ||
| Rent VS Buy Calculator | |||
| Introduction to The Rent vs Buy | 00:00:29 | ||
| Creating Your Rent vs Buy Post In Witly | 00:02:28 | ||
| Creating Your Rent vs Buy Post On Facebook | 00:01:56 | ||
| Promoting Your Rent vs Buy Post on Facebook | 00:04:13 | ||
| The Digital Mayor | |||
| Becoming The Digital Mayor of Your Town | 00:00:39 | ||
| Creating a Show/Podast | 00:01:26 | ||
| Interviewing Local Businesses or Organizations | 00:01:19 | ||
| Building Media | 00:01:38 | ||
