There is no shortage of marketing tactics and strategies: content marketing, ephemeral, social, brand advocates, and more. So, where do you start? Where do you focus your time?
My team and I have managed hundreds of thousands of leads; tested tens of thousands of ads; and run thousands of marketing tests on Facebook. From these efforts in our marketing laboratory, we’ve identified tried and true strategies for successfully marketing your real estate business through Facebook; and for immediately scaling your business by generating leads almost instantly.
Here are just a few of the things you can expect to learn in this course:
- The Homes List Ad
- The Home Buyers Quiz
- Social Proof Marketing
- Video Marketing
- Open Houses
- The Social Listing Method
- Email files to send on behalf of each of these campaigns and more.
Course Curriculum
| Getting Started | |||
| Welcome to The Real Estate Ad Factory | 00:01:12 | ||
| How to Navigate the Site | 00:01:41 | ||
| How to Get Support When You Need It | 00:01:22 | ||
| Intro to Witly | 00:03:49 | ||
| Updating Your Profile In Witly | 00:02:00 | ||
| Overview: Witly’s CRM Functionality | 00:04:28 | ||
| Set and Commit to Your Goals – Real Estate Ad Factory | 00:01:52 | ||
| Starting Your Social Listing Method | |||
| Creating Your Community Page | 00:03:52 | ||
| Introducing the Social Listing Method | 00:01:13 | ||
| Creating A Social Listing Method in Witly | 00:04:01 | ||
| Creating Your Social Listing Method Post on Facebook | 00:03:16 | ||
| Promoting Your Social Listing Method on Facebook | 00:02:37 | ||
| Understanding Ad Set Stacking | 00:04:56 | ||
| The Best Conversion Strategies | 00:01:52 | ||
| Managing Your Ads Account | 00:08:04 | ||
| Editing Ads Account Settings | 00:03:22 | ||
| Managing The Billing Information | 00:00:57 | ||
| Measure and Report | |||
| Best Practices: Reports | 00:00:56 | ||
| Understanding Custom Reports | 00:01:40 | ||
| Understanding Custom Conversions | 00:02:15 | ||
| Retargeting: Your Most Powerful Tool | |||
| Creating Your Facebook Pixel | 00:02:06 | ||
| Installing Your Pixel on Witly | 00:01:31 | ||
| Creating Your Pixel Custom Audience | 00:02:06 | ||
| Creating Your Lead Form Custom Audience | 00:01:48 | ||
| Creating Your Facebook Page Custom Audience | 00:02:41 | ||
| Creating The Holy Grail Retarget Audience | 00:03:07 | ||
| Survey | 00:00:00 | ||
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