The SOI Method MasterClass is all about prospecting to the people you know. While this is most likely the most discussed method of prospecting, it is probably the least most used. It’s interesting because the Sphere of Influence are people you already know and real estate agents, for the most part, are not understanding of this.
There are many thoughts by agents when it comes to this topic. Some believe they keep in touch with their SOI, some don’t want to “bother” their family and friends, some actually believe they do it and don’t and some just have a simple fear of prospecting.
The SOI Method starts with what it is, your Sphere of Influence, but it doesn’t end there. This MasterClass is all about marketing to your database, which is actually more than just your SOI. It’s important to note here that while your friends and family are the core, past customers, present customers and future customers are included. Many want to understand what a future customer is and how do you know who they are. We discuss that in the MasterClass.
We get into the methods of communication as well as some of what to communicate. This understands that there are many pre-conceived ideas about how, why and when. We solve all of the problems and questions here.
What needs to be understood is that at the end and completion of this MasterClass, the agent will have a full understanding not just about how to stay in touch and present with their Sphere of Influence, but they will have learned an overall marketing system that will keep them in touch with anyone and everyone they need to. Needless to say, this is a class that is essential all, but especially new agents. It gives them the marketing they may not know or understand.
|Welcome to your SOI||00:01:38|
|We Will Not Be Average!||00:03:41|
|Your Sphere Of Influence|
|What exactly is your Sphere of Influence?||00:05:35|
|Excel Spreadsheet-Your-Data Base Shell||00:01:39|
|How To Find Information||00:03:05|
|A Brief Discussion on Getting Started||00:00:42|
|Preface To The Schedule||00:01:31|
|The Old Ways And Their Importance|
|The Old Ways||00:02:38|
|Implementing of the Old Ways||00:09:54|
|SOI This is a List Building Activity and Process||00:01:38|
|The List And Organization|
|Understanding Your List||00:02:51|
|Connecting Your List||00:03:28|
|Organization and Time Blocking||00:03:16|
|How Social Media|
|All About Content And How Content|
|All About Content||00:06:54|
|Offline and YOU. Mail and Phone||00:03:02|
|Snail Mail and Door Knocking||00:02:19|
|Online Communication Methods of Content||00:02:06|
|Video Personal, Fun, Professional, YouTube||00:02:07|
|Video Email And Video Text||00:02:18|
|Private Messaging On A Schedule-The New Email||00:04:07|
|Lets Get It Started|
|Your First Month-Putting It All Together||00:14:37|
|You Are Now a Media Company||00:01:25|
|Now the Fun Part. Marketing YOU||00:09:19|
|The Importance of Private/Direct messaging in all of this||00:02:17|
|THE Strategy and Doing It!||00:03:30|
|Plan It and Be Strategic||00:03:40|
|Deposit Deposit Deposit-The END||00:06:47|