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The SOI Method MasterClass is all about prospecting to the people you know. While this is most likely the most discussed method of prospecting, it is probably the least most used. It’s interesting because the Sphere of Influence are people you already know and real estate agents, for the most part, are not understanding of this.

There are many thoughts by agents when it comes to this topic. Some believe they keep in touch with their SOI, some don’t want to “bother” their family and friends, some actually believe they do it and don’t and some just have a simple fear of prospecting.

The SOI Method starts with what it is, your Sphere of Influence, but it doesn’t end there. This MasterClass is all about marketing to your database, which is actually more than just your SOI. It’s important to note here that while your friends and family are the core, past customers, present customers and future customers are included. Many want to understand what a future customer is and how do you know who they are. We discuss that in the MasterClass.

We get into the methods of communication as well as some of what to communicate. This understands that there are many pre-conceived ideas about how, why and when. We solve all of the problems and questions here.

What needs to be understood is that at the end and completion of this MasterClass, the agent will have a full understanding not just about how to stay in touch and present with their Sphere of Influence, but they will have learned an overall marketing system that will keep them in touch with anyone and everyone they need to. Needless to say, this is a class that is essential all, but especially new agents. It gives them the marketing they may not know or understand.

Course Curriculum

Welcome
Welcome to your SOI 00:01:38
We Will Not Be Average! 00:03:41
Your Sphere Of Influence
What exactly is your Sphere of Influence? 00:05:35
Excel Spreadsheet-Your-Data Base Shell 00:01:39
How To Find Information 00:03:05
The Basics
A Brief Discussion on Getting Started 00:00:42
Getting Started 00:01:41
Preface To The Schedule 00:01:31
The Schedule 00:02:31
The Old Ways And Their Importance
The Old Ways 00:02:38
Implementing of the Old Ways 00:09:54
SOI This is a List Building Activity and Process 00:01:38
The List And Organization
Understanding Your List 00:02:51
Connecting Your List 00:03:28
Organization and Time Blocking 00:03:16
How Social Media
Facebook 00:08:27
Instagram 00:05:16
Snapchat 00:13:19
Twitter 00:11:43
LinkedIn 00:08:21
Google PLUS 00:04:13
Pinterest 00:02:58
Youtube 00:13:37
All About Content And How Content
All About Content 00:06:54
Offline and YOU. Mail and Phone 00:03:02
Snail Mail and Door Knocking 00:02:19
Online Communication Methods of Content 00:02:06
Email 00:06:05
Texting 00:05:23
Video 00:06:38
Video Personal, Fun, Professional, YouTube 00:02:07
Video Email And Video Text 00:02:18
Private Messaging On A Schedule-The New Email 00:04:07
Lets Get It Started
Your First Month-Putting It All Together 00:14:37
You Are Now a Media Company 00:01:25
Your Schedule 00:07:20
Now the Fun Part. Marketing YOU 00:09:19
The Importance of Private/Direct messaging in all of this 00:02:17
THE Strategy and Doing It! 00:03:30
Plan It and Be Strategic 00:03:40
Deposit Deposit Deposit-The END 00:06:47
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